(And Then Another One for Good Measure)
Tools: Adobe CC Suite (Illustrator, Photoshop, Dreamweaver), Squarespace
Challenge: Help a local nonprofit facing bankruptcy to improve its image and attract donations.
Results: Additional sponsors and a marked increase in donations, ticket sales, and company membership.


This was the state of the website when I first saw it in early 2011 (not pictured: a splash page involving curtains...). I later learned that their webmaster at the time had gone off the grid and was unreachable, which is why the design looked as though it had not been updated in several years.

While everyone was happy with the branding and website layout as-is, the board of directors had some trouble deciding on a color scheme. Wildwood didn't really have brand colors before I came in, so I presented a great number of options for consideration before the now-familiar blue-and-yellow was selected.

Unfortunately my process sketches from this logo design are lost to time (by which I mean a hard drive failure...), but I do still have my "well-loved" Wildwood Summer Theatre t-shirt sporting the final logo!

Out with the old and in with the new!
Tools: Adobe CC Suite (Illustrator, Photoshop)
Challenge: Connect two disparate productions in one cohesive poster that would sell tickets.
Results: Nearly half of all performances throughout the season sold out.


I was able to put together three logo options for NINE in the short time I had. The director then reviewed the options, gave his feedback, and selected the direction that best suited his vision for the show.

This early direction for the poster and seasonal branding skewed too dark and utilitarian. To the left are three cover photos I put together for the Wildwood Facebook page while mulling over what I wanted to do with the poster. To the right is the first draft of the poster before any of the information was finalized, just to give the producer an idea of what I was thinking.

Members of the company get together mid-season each year for Poster Put-Up Day: participants are split into teams, each with a stack of posters and a neighborhood to canvas. It's both weird and cool to see a bunch of your friends proudly displaying something you made!