Tools: Adobe CC Suite (Photoshop, InDesign, Illustrator)
Challenge: Condense a large amount of technical and marketing content into a scannable quick reference guide.
Results: 15% increase in company penetration (approximate) as well as widespread anecdotal approval.


A spread from early on in the booklet showcasing Xometry's CNC machining and sheet metal fabrication capabilities in a clear, concise, and easily-digestible format.

The inside back cover spread of a recent version of the booklet promoting Xometry's revamped referral program. It was nice to be able to immortalize in print a hint of the campaign branding I spent months working on! Fun fact: there are 30 unique photos in the image on the left, 15 of which I took myself.

One of the first distribution channels for the toolkit was a surprise-and-delight kit we lovingly referred to as the "water bottle kit" due to the snazzy branded water bottles that were featured. The kit also included a set of five quick reference cards (which I also designed, of course) intended to be distributed by the recipient to their colleagues. Here you can really see the cutout on the booklet cover!
Tools: Adobe Photoshop CC, Craft CMS, Sublime, GitHub
Challenge: Redesign the homepage of the main website to better convert site visitors.
Results: Over 300% improvement in conversion rate, simplified content management on the backend.


A screenshot of the old homepage as of March 2018.

A wireframe from early on in the redesign process. After discussing what exactly we wanted to achieve with and include in this new homepage, the UX designer put this together to guide my interface designs.




The new and improved navigation in more detail, including a view of the Capabilities sub-navigation opened up.
Tools: Adobe CC Suite (Photoshop, Illustrator, Premiere, After Effects, Audition)
Challenge: Produce a memorable (and marketable) video for April Fool's Day.
Results: Double the expected email open rate, four times the average email click through rate, 1.2k video views (with no paid promotion), and a lot of positive feedback.

Our original Lead Xomineer was called away to fix some bugs with a release the day of the shoot! Chris stepped in at the last minute, memorized his lines during a brief rehearsal, and used these very sophisticated cue cards to fill in the gaps during the shoot. Bravo, Chris!

One of many promotional graphics I created for the social media arm of the campaign, this shot gives you a closer look at the Xoe interface (created in a combination of Photoshop, Illustrator, and After Effects) in action.

My crew and I looking either manic or exhausted (or both?) immediately after the conference room shoot as captured by our "executive producer."